Greenwell Director
Tech Entrepreneur & Innovation Strategist
Alex turns big ideas into bigger business plans. As a tech entrepreneur and innovation leader, she guides teams through design thinking exercises that transform sustainability reflections into actionable go-to-market strategies. Working across time zones with climate innovation, fintech, and SaaS teams, Alex helps leaders navigate changing landscapes while staying nimble during growth and transition. She believes the best sustainable solutions are the ones that scale effortlessly because they simply work better.
Alex’s Recommendations:
- The Overstory by Richard Powers
- The Medici Effect by Frans Johansson
- Podcast: Climate Rising
Connect with Alex about: Narrative-linked innovation strategy, growth narratives, scaling sustainable solutions, and applying design thinking to healthcare challenges