Greenwell Director
Physician Leader & Planetary Health Entrepreneur
Reed stepped away from leading 700+ faculty and staff as Vanderbilt’s Chair of Radiology to tackle an even bigger challenge: making healthcare sustainable. As founder and CEO of Greenwell Project and creator of The Green Leap multimedia platform, this interventional radiologist and NIH-funded scientist applies the same rigor to sustainability that he brought to academic medicine. With over 25 years of clinical experience and leadership roles, including President of the Association of University Radiologists, Reed understands that real change in healthcare requires both clinical credibility and business acumen.
Reed’s Recommendations:
- The Ministry for the Future (book)—by Kim Stanley Robinson
- Journey in Satchidananda (album)—by Alice Coltrane
- Joshua Tree National Park (place)—located in California
Connect with Reed about: Healthcare leadership transitions, physician engagement in sustainability, or building credible sustainability programs in academic medical centers.